IFC Now Stands for “Interrupted Film Channel”

Most of you, I assume, are familiar with the story of the frog and the pot of boiling water. For the uninitiated, it states that your average frog, when placed in an average pot of 212-degree water, will wisely and immediately hop out. But, the anecdote continues, if you put that same amphibian in a pot of room-tempeature water and slowly raise the heat, the poor critter won’t notice any change until it’s too late and your boiled frog legs are ready to enjoy. Now, I’ve never tried this theory myself (I’ve never tried frog legs, either, but that’s a matter for another time) nor do I recommend doing so, but regular viewers of cable TV’s Independent Film Channel must be feeling a little croakish themselves over the last two weeks. That’s when the channel, which debuted in 1994 as a place to watch non-mainstream American and foreign movies uncut and uninterrupted, made the decision to start having commercial breaks in its films.

It’s a change with which that frog could certainly sympathize. After all, for the last five years IFC (as it’s officially been re-branded, in the disturbing pseudo-hip fashion that also led the Sci-Fi Channel to dub itself  “SyFy”)  has been running promotional spots in between programming and featuring themed nights sponsored by the likes of Heineken, Target and Volkswagen. The next step–one that came alongside the increased airing of such “niche” TV series as Arrested Development, Monty Python’s Flying Circus and Undeclared–was to put on regular commercials for Geico, Verizon and even freecreditsomething.com (you know, the site that the restaurant worker dressed as a pirate sings about). Annoying? Perhaps, but viewers such as myself just chalked it up to the price of keeping a cable channel operating. After all, we thought, at least they’re putting them after shows and not in the middle of movies, like AMC began doing several years earlier…forgetting that the same company, Rainbow Media, runs both AMC and IFC.

Well, the de-evolution of IFC became complete sometime last week. I was flipping channels Monday night and paused to catch a little of Pulp Fiction (how many of you out there also catch yourselves watching films on TV that you already own on video and could presumably see anytime, just “because they’re there”?), and no sooner are hit men Samuel L. Jackson and John Travolta preparing to retrieve that mysterious attache case from the ill-fated Brad and his pal “Flock of Seagulls,” than the screen fades out and I find myself instead being pitched breath mints or some such product. Thinking at first that this was some sort of bizarre programming mistake (I’m such an optimist), the next morning I tuned in for a broadcast of the Oscar-winning Spanish drama The Sea Inside and watched a quadriplegic Javier Bardem contemplating ending his life, only to have his decision put on hold so that I could hear about the fine beverages from Samuel Adams beer.

Again, this is not one of my local UHF stations or a basic cable outlet like TBS, Comedy Central or even AMC, which went from calling itself American Movie Classics to a channel that will run the likes of  Navy Seals and Catwoman without a trace of irony. IFC is a “premium channel” (according to my satellite provider, at least), which means that I am paying extra for the privilege of being hawked to during the latest airing of The Usual Suspects or Dancing in the Dark. At the same time, IFC is preparing to launch a number of original series aimed at the 18-34 male demographic that will also tune in for Quentin Tarantino movies and reruns of Three Stooges shorts (Columbia mogul Harry Cohn must be laughing in his grave at the notion that short subjects made by contracted comedians for a Hollywood studio in the 1930s and ’40s are termed “independent”). Producing new programs means more money–and room in the schedule–is needed, so along with a few words from the sponsor, one shouldn’t be surprised to see fewer features as time goes on.

Obviously, this is a simple business decision on IFC’s part, and while the channel’s Facebook page is loaded with movie buffs expressing their displeasure (some in words no studio censor back in the day would allow), if their ratings don’t suffer there’s no reason to expect any change. It’s business pure and simple…just like the links in this article that will guide readers to where they can buy a movie. Still, it’s sad to think that a channel that once prided itself on offering fare made outside the commercial mainstream will now litter that fare with the very epitome of commercialism. One has to wonder, also, what the filmmakers themselves think of their work being carved up this way at a place that was supposed to be a refuge for the artistically aspiring creator. Oh, well, at least we die-hard movie watchers still have TCM and Fox Movie Channel for older titles, and for indie films there’s always the Sundance Channel. The Sundance Channel will show these motion pictures the respect that they….what’s that? Rainbow Media bought the Sundance Channel two years ago? Did someone just turn up the heat under this pot of water?

  • bogart10

    LET US JUST PRAY THAT TCM DOES NOT FOLLOW….I SUBSCRIBE TO A LOT OF —- I NEVER WATCH, JUST TO GET TCM…IF THEY BEGIN COMMERCIALS, I WILL BE SAVING SATELITE MONEY, CUZ I WILL DROP TO THE CHEAPEST PROGRAM OFFERED….PLEASE DON’T SELL OUT TO GREED TCM……

    • Amanda

      I hope so too. I remember AMC, before they rebranded. Mind you I love TWD etc., but I miss the old movies uninterrupted and George Clooney’s dad hosting movies.

  • Sanford Peteix

    I didn’t know about the commercials. I would watch IFC occasionally; IFC, for me, will go the way of AMC. I stopped watching AMC years ago when they started interrupting their movies with commercials; it virtually was no longer a “movie channel”, as now is IFC. I absolutely refuse to watch movies that are chopped in pieces to watch commercials, especially ones that have been run hundreds and hundreds of times on other channels.

  • Steve in Sacramento

    Well, I’m a little bit hopeful at least: I NEVER watch AMC anymore, but am a very devoted viewer of TCM. So here’s hoping. You never know, though; Netflix recently discontinued their Friends page, which soured me on Netflix some. It seems we’re always dialing down to the lowest common denominator.

  • http://www.facebook.com/profile.php?id=582832218 Mike Hartman

    Until the cable conglomerates allow you to pick and choose which channels you want to pay for a la carte (which will *never* happen) we’re going to be stuck with commercials.. But let’s say that this could happen, would it be possible for channels like IFC to stay alive on their subscriber base alone? What about something like the Hallmark Movie Channel? The Cooking Channel? FitTV?

    I don’t like commercials, but they’re an intrinsic part of our society..

    I have Adblock on my browser, I DVR television shows, but do ads stop? Nope.

  • Ricky

    Take IFC off the premium channel list. It now belongs with AMC, Bravo, TNT, HallMark, and all those Jerry Springer channel line ups. The garbage channels. What a shame! Watching interupted movies is not my idea of a premium movie channell. Get after your provider and demand another non interupted service or a discount from your bill.

  • Mark

    People who watch IFC love MOVIES and are quite virulent about not just what they are watching, but HOW it’s watched. Yes, we are generally snobs that are secretly collecting Uwe Boll flicks because we KNOW 20 years from now, they will be priceless oddities (but we aren’t admitting it right now) Regardless,I care about the venue of my favorite flicks and IFC has destroyed it with back pill adverts. AND I have to pay for it. Bye-Bye. Time for a new channel to pick up its slack.

  • mike jaral

    as expected, this happened like amc did. bad thing is amc beside loading there movies with commercials, they also cut and edit movies for amongst many things like language and content. aside from pan & scan. I never watch amc anymore—-and I really mean NEVER. I will never watch a movie that has been altered anymore. at 70, figure that if I can’t get the whole movie, its not worth my time.

  • Ritch

    Between the holidays and the Bowl Games, I hadn’t tuned into IFC for the past few weeks. Tonight, “Chaos”, a Jason Statham, action flick was on and after five minutes, I got a rude awakening. COMMERCIALS on one of my favorite channels. No doubt they won’t miss me as much as I’ll miss them. I haven’t watched AMC since the first day they commercialized. I have it blocked on my channel scan. Now I have TWO channels blocked. IFC has always been a jewel among rocks, showing the BEST foreign movies and little gems no one else would show. I wish the producers and movie companies would stop giving IFC permission to show interrupted movies. It’s an insult to the actors, directors, etc. whose life works are being humiliated and destroyed. Is NOTHING sacred any more?

  • Marjorie

    AMC was part of basic cable. The success of TCM made them realize they had something of a niche market and could get more money, so they broadened their content base and added commercials in an effort to sell the cable companies a second “premium” channel with the original line up of uncut classic movies. The cable companies figured they already had the leverage they needed to get us old movie fans to buy the premium package (TCM) so they told them to go pound sand.

  • Herbert Fogelson

    IFC used to be my one of my favorite channels
    that was showing films uncut and with no commercials.
    I would not object if IFC inserted commercial before or after films but breaking up continuity during the film is not what I pay for a premium channel. This applies to AMC as well

  • Frank

    No, nothing is sacred when everything becomes “product,” with certain “demographics” to be catered to and satisfied. As a film editor for 40 years, I completely agree with Ritch’s condemnation of the insults to people who’ve worked on these films. A very important thing to say.

    Let’s hope that Turner Classic Movies continues to act in an honorable fashion. Otherwise, it’s goodbye cable for me.

  • Jim Adams

    I’ll not watch a movie interrupted by commercials. It’s irritating enough to have to fast-forward through trailers when you have actually BOUGHT the movie. If IFC starts interrupting films, I will simply buy more DVDs.

  • SincereMovieFan

    I couldn’t believe my senses either. I had to leave and check back later to verify the fact of the commercials. I viewed IFC as a premium channel and enjoyed it. I VERY seldom watch commercial stations. Forced to for sports. Now, I will not watch IFC at all, as I do not watch AMC, TBS, TNT, SCIFI, SYFY, ABC, NBC, CBS…a person has to filter what they eat.

    I emailed IFC and told them so. They responded in form:

    “Thank you for reaching out, your feedback is important to us.

    We’re really sorry to hear that. IFC is the only place independent films live unedited and in their entirety.

    Adding additional advertising time will enable IFC to reinvest in quality original programming that has an indie perspective and personifies the network’s “Always On. Slightly Off.” Brand.

    IFC’s commitment to unedited indie films has not changed. IFC does not censor or edit films for time. IFC is the only place independent films live unedited and in their entirety.

    Sincerely,
    IFC”

    These times are harsher than a mere recession.

  • Al Williams

    I felt the same way when AMC went commercial. I don’t watch movies on commercial networks and I haven’t watch AMC now, in what, eight years? and I won’t watch IFC anymore either. Unless they do their commercials between movies. But it they change their format, how will I know if I never watch them? They’ve lost me forever.

  • Tom

    Little by little broadcasters keep chipping away at the pacts they make with their viewers. As long as we accept things like the animated “bugs” they superimpose on their screens throughout their programs, they will take greater and greater advantage of us. Allowing advertising breaks during programming we are already paying for is bad, but allowing them to be placed on the programming itself is even worse in my opinion. I’ve even seen this trash on premium-premium services like Showtime. Don’t take it. Tell them how you feel, and if they don’t change, drop them. It’s all you can do.

  • reeves

    AMC used to air oldies movies — pre 1960 — or before filthy language, human degradation and extreme graphic violence took over. Then came the commercials and the raunchy movies — post 1960 — and left us (oldies, classic) movie buffs out in the cold. Now TCM is toying with its format (and running post 1960 garbage fare), and preceding movies with some kind of claptrap that is beyond comprehension. Next will probably come commercials so Ted Turner can support his bad habits. The only answer to all this is ala-carte subscriptions from cable companies. Of all the 500 or so TV channels, there are now but a scant few without interruptions of some kind. But, chin up, in our capitalist-competitive society someone with Turner’s original vision (and ANCs as well) will come along and take the market by storm, with simple, decent, family-oriented, low-pitched commercials at the beginnings and endings of their shows, and their movies running uninterrupted. We wait for this visionary individual.

  • George T. Isleib

    There is nothing worse than being imbedded in a top notch movie only to have some advertisement running across the screen or an interruption for 7 commercials. I don’t know of a better way to destroy a train of thought than showing 5 minutes of commercials. I would watch the commercials if only they would show them at the beginning and the end of the movie and run the movie uninterrupted. Sometimes you are not sure where you were when the commercials began. Thank God for TCM and FOX. My hat is off to them and the way they handle the movies and also the informative background of the movie and actors by Robert Osborn. Keep up the great work.

  • Will Bellais

    TCM must stay commercial-free. IFC is a disappointment. They will pay for their decision. Real movie people will not watch cut movies, will not watch 15 commercials in the middle of a significant moment. If TCM goes cut and commercial loaded, I’m finished with cable. It’s bad enough as it is. Who watches Bravo, A&E, BBC America? Who even watches PBS nowadays? Television is so sad. We watach The DVD Network (DVDs we’ve checked out at the public library) in order to create our own television “station.” It’s great — Doc Martin, Tudors, etc.

    Goodbye IFC.

  • Dave in Raleigh

    Commercials have become so obtrusive, we rarely watch trashivision any longer. My movie collection is becoming larger than Blockbuster’s. And they wonder why they’re losing viewers? At least, anyone with an IQ over 100 is tuning out. I got into books as a child, as we had no TV until I was 9, and I lived outside the USA for another 12 years, so I’m returning to my first refuge, and guess what? They beat the TV every time.

  • Richard

    It was the success of AMC that caused Ted Turner to create TCM. After AMC was denied the vast MGM library they slowly morphed into what they are today. AMC does air some of the best shows on TV such as Mad Men and The Walking Dead. If Ted Turner wasn’t so greedy maybe AMC and TCM could have co-existed like HBO and Showtime do and viewers would have benefited by have two classic movie channels. Oh well.

  • KarenG

    I used to watch AMC when they were American Movie Classics. Then they stopped airing classic movies and started showing commercials. Now I watch TCM.

    I used to watch A&E for old episodes of Columbo, and Bravo for current British mystery series. Now I truly never watch either of those channels.

  • SteveB

    I stopped watching AMC some time ago when they started having commercials; and interestingly enough when the commercials arrived, the content changed also- and not for the better! I too was watching IFC recently and noticed the commercials; there goes another one. For me, the worst part of chopping up, panning and scanning, and other editing is the disrespect it has for the filmmakers. I know film making is a business, but the people who make the films work incredibly hard to do so. Having worked in the business, you work long, long hours for days on end and it makes you angry when some tv station chops up what you have worked so hard to achieve.

  • Jery Hargrave

    IFC is a primium channel. I for one am loading a hot e-mail to my cable co. and demanding they move them to a basic level. I will also e-mail IFC. I too gave up on AMC when they went commercial. I will watch IFC to make a list of advertisers, and then e-mail them my displeasure, and boycott there products. If they were swamped with e-mails in the 100’s of thousands, they would
    realize the error of their ways. They don’t give a rat’s potootie, but I like to blaze away. It’s a free country…..isn’t it?

  • John Sheehan

    Are there not enough commercials on tv now?

  • Eddie

    Just like it was stated in the article, I have not watched IFC since they started running commercials. Will this make a difference, probably not, but I can’t watch this abomination any longer. Shame.

  • Max of Dimitrios

    IFC = snuffed

    AMC = long timed snuffed

    Viva TCM, Fox Movie Channel, Netflix (streamed and DVD), &
    LBSA Friday Film Forum in Long Beach, Ca (their weekly vintage movies on a big screen are FREE & well attended.

    We purist diehards shall prevail

  • Kenneth Morgan

    You didn’t mention one other thing that AMC does: it will now run movies at a slightly faster speed than normal, in order to fit it into the scheduled time slot and allow more time for commercials. I had heard this was happening, then confirmed it by watching them run “Rio Bravo” and noticing how abnormally high-pitched John Wayne’s voice sounded.

    It seems like most genre-specific networks seem to drift away from their niche and/or dilute their programming, all in the name of increased profits. Makes the viewers sick, though.

  • Debbie

    I agree I used to be a diehard AMC fan but I don’t watch to much anymore. They ruined it by inserting commercials. It would not have been to bad if commercials were the lead in. I only watch TCM for this reason. No commercials. I like Robert Osborne as the host. He makes that station and I hope he never leaves or retires.

  • Andrew Leblanc

    Not only does IFC now interrupt films, but the
    MGM HD Channel, which formerly only had commercials between films has begun this practice.
    In addition to that, it uses an annoying digital
    “action speed up” process so it can squeeze more
    commercials into a film. All of the Rainbow consortium channels [notably Bravo] have gone
    down the tubes and I also never watch TNT or TBS
    anymore. They will start a movie while shrinking
    end credits in a small window before the previous
    film has ended! I echo popular sentiments about
    preserving TCM the way it is!

  • Marie

    Like everyone else I was shocked (shocked!) to see commercials on IFC – and I recoiled as if I had seen an insect crawling across my screen. Unbelievable. So what this means for all of us is this: We will have to become more independent ourselves by planning our own viewing (via the DVD channel as someone above mentioned) or hooking up our computer to the TV screen for Netflix streamers (or buying a playstation for same purpose?) whatever it takes to bring quality film into our home without the slap-in-the-face insult of “movie” channels who don’t give a rat’s ass about real movie fans. I used to suffer through commercials for AMC’s Mad Men but finally gave up and now just wait for the DVD. Listen filmlovers this crass commercialization just forces us to be more organized that’s all.
    TCM is the only nonpremium channel left for uninterrupted film surprises (if you don’t read its “Now Playing” guide ahead of viewing time) and I’m fine with that. Trust me your life will be more productive if you plan your movie viewing.
    New Year’s Resolution? Acceptance that television is officially dead, dead, dead. And IFC can be included in the burial.

  • Jim

    I live in a small town in Indiana, Montgomery. Hardly anyone has ever hear of it. From this unknown rural community, I want to add my disgust with the commercialization of IFC. I too will add it to my expanding list of channels that are boycotted. AMC and IFC may be making money now, but whom are they serving? Only their greed. Isn’t this sort of thing what got America and the world into the economic mess we are still trying to bail out of? I pray, like all the others who have expressed their opinions, that TCM will remain a true premium channel. As for AMC and IFC, you’ll not be missed. Enjoy your wealth but understand that no one likes you anymore.

  • MIKE

    ..ifc has become a disgrace by interrupting movies to show commercials….good riddance ifc…

  • John R. Wilson

    IFC, RIP. Pity. I found movies there of which I was never aware. That led me to purchse some for my collection. Now, I might (might) watch between commercials to see if the movie might be worth buying; but watch the whole thing with commercial interruptions, never!

  • don puntorno

    I stop watching AMC when they started commercials,now I will stop watching IFC.I donot need to see ads on junk that I will not buy,if I did I would tune to ABC,CBS,NBC or those other stations that waste more time on ads then they do programs

  • Steve from Fort Worth

    I am so pissed at IFC – it was the last oasis of adult programming (by that I mean unedited, edgy) and independent movies available. It has now been turned into a channel of edited, commercially interrupted, aged pap! Another channel of moron fodder!

    I mean, have you tried to watch “The Whitest Kids You Know” with beeps and blackouts? Why bother? I guess they must be making more money now, but …

  • richard hart

    I am also deeply disappointed in IFC including commercials. I will join my fellow viewers and no longer watch the channel(or subscribe). This is very upsetting news. I am paying a great deal of money for these cable stations as it is. How much money do they need? No choices, just watch! Enough. I also refused to watch AMC with its commercial format. Goodbye IFC.God Bless TCM.

  • Kevin Daly

    TCM is truly a national treasure. Please, God, keep TCM the way it is!!

  • Linda Estlund

    Seeing commercials on IFC was a shock. I am very disappointed. Bleech!

  • Murph from New York

    Thanks SincereMovieFan for sharing the IFC response. What a typical, corporate response heralding the “marketing vision” and dismissing their consumer’s concern with the spoiling of their product. It is frustrating that these accountants ruin great products and brands (e.g., IFC and AMC) to mimic other network fare for a piece of the mass market revenue. We need programmers who understand the art of film and treat film accordingly. TCM certainly is a model network who respects the art of their product. TCM is also one of the few reasons to subscibe to cable today.

  • Blooz1

    I find it interesting that people are commenting here like Fox has no commercials – to me, Fox runs a solid 1/2 HOUR of Fox related commercials between each set of movies!

    They also run the SAME movies in the SAME order 2-3 times a week on many occasions! The only times I watch FOX is when they run their “Legacy” series, which can be very interesting.

  • George

    IFC’s “Always On. Slightly Off.” brand should now be “Always Off. Slightly Off.” I pray every night that TCM continues as it is. TCM, as somebody else said, is a jewel among rocks. Every year it seems another channel must be blocked on my cable subscription. Soon there will be nothing but my DVD collection.

  • Gary Cahall

    Yes, Blooz1, the Fox Movie Channel can be a mixed bag for viewers (all the “making of” previews for wastes of celluloid like Knight and Day and Gulliver’s Travels won’t make me go see them). At least they’re putting those programs on between films–which they show sans interruptions–and they do offer a fairly good selection from the studio’s 70-plus-year library (which you prety much have to do when you’re limited to one studio). As for Fox repeating the “big” weekend movie two or three times, I guess that’s for different time zones.

  • Butch Knouse

    FMC needs to mix it up a little more.

    It seems like the same movies play 10 times a week for 10 weeks.

  • Shani3

    ALL of the “niche” channels will eventually go the way of the dodo bird; IFC’s airing of ads is sadly no surprise to me. And unfortunately, angry letters won’t do any good; I remember when AMC replaced longtime hosts Bob Dorian and Nick Clooney for some young pretty-boy in an attemp to grab the youth audience. And when they (and their once-great sister station Bravo) finally started airing commercials, the head of programming insulted us by claiming they did a survey, and viewers wanted to see more ads! It’s like the Cartoon Network airing live-action movies that have nothing to do with cartoons, or TV Land (“home of classic television”) airing “Extreme Home Makeover”. Last year, I was without cable for six months, and I didn’t even miss it! I have a huge dvd collection (mega packs are your friend), and there’s nothing on basic cable I’d be willing to pay for. My favorite movie channel was THIS-TV; it’s free and airs some really interesting movies that are rarely broadcast anywhere(it kind of reminds me of the old Bravo). It does run commercials, but not every 5 minutes like cable. There were several news stories late last year about how more people are “cutting the cord” and doing their own programming via the internet and dvd rentals.

  • Butch Knouse

    I get THIS and I love that they show obscure movies that nobody else does.

    I love obscure movies.

  • wxwax

    Just want to add my voice to the outrage.

    They’ve ruined IFC just as they ruined AMC. The commercial breaks on both are incessant and obscenely long. Even with a DVR skipping through them takes an age and the movie experience is ruined.

    Because of this, I stopped watching AMC completely years ago.

    It looks like I shall, reluctantly, have to consign IFC to the dustbin as well. What a shame.

    TCM is fantastic and is increasingly one-of-a-kind.

  • Harris

    Everyone thinks entertainment mediums are getting better and better and as an avid television watcher for the past 18 years “THE MAN” is actually making it extremely agitating to view when I just want to RELAX and enjoy some part of the day! IFC used to be an amazingly enjoyable “PREMIUM” channel that allowed me to discover some of my favorite movies uninterrupted! Now they’re hawking products and other bull that doesn’t apply to me and ruining my devils rejects experience! I am a self proclaimed wierdo and proud of it so IFC was perfect for me now I have nothing to truly entertain me as sad as it sounds its true.

  • NameFrank DeCavalcante

    Years ago I was an avid AMC fan. Then the commercials began, the quality of movies seriously declined and they had the audacity to edit movies like the old Catholic Legion of Decency. I NEVER watch that station any more.Besides, how often can you watch a highly edited “Pearl Harbor”?

    On the other hand, TCM is my favorite site. The choice of real classics is magnificent, Robert Osborne is an informative and charming host, and their documentaries are outstanding. Commercials will destroy that station. IF economic necessity turns them to commercials, I think an alternative would be to run the station in a dual manner, free with commercials and as a premium paid channel without commercials. Their film inventory far surpasses HBO, Starz, and Showtime. Where those channels succed is their original programming, not the often dreadful films they offer.

  • Matt

    Money makes the world go around, The world go around. AAaaaahhh greed Gordon Gecko told us in Wall Street that greed is good. We had our time to be artistic and independent but at some point the owner of, what is it Five networks? Needs more money for his already fat wallet. The goose that laid the Golden Egg is the perfect example We are the geese and the CEOs are the farmer and they can’t get enough golden eggs.

  • Carl W. Jacobson

    I have only had Satellite a little over a year now and don’t really like paying for a lot of channels that I never watch. I like movies, particularly older ones. I almost never watch sports. I was completely satisfied with my excellent roof-top antenna, but of course the GOV. had to step in and demand digital which in turn lost me half of the channels that I was getting free off the air. I am still roof-top connected along with my dish. I have been accused of living in the
    DARK AGES. I do enjoy the DVR aspect of it all but, at the cost I’m not so sure.

  • Carl W. Jacobson

    Did I mention, Ihate rolling screens which shrink or go by so fast you can’t possibly read them. AMC is an example they shrink the credits to where you can’t really see them. That’s something I don’t like about CNN. It’s a concentration breaker trying to read and listen at the same time. I’m the fastest reader to begin with. We sometimes do like to read credit after a movie, just trying to remember certains stars. Why bother showing them at all if you can’t read them.

  • Tlynette

    “TCM is truly a national treasure. Please, God, keep TCM the way it is!!” ~ Kevin Daly

    Amen, and Amen!

    AMC and IFC turned out to be big disappointments. They were fine the way they were, and if people were watching, what was the problem?

    I work in a public library, and we (and the other system libraries) offer a good collection of movies/TV shows (VHS, DVD, Blu-ray), nicely uncut and uninterrupted–the way movies were allegedly made to be watched–for checkout. This option and TCM, for me, are the best and least expensive ways to watch a movie. Of course, TCM also has those cool specials and historical goodies for us black & white junkies–and what’s not to like about Robert Osborne? When I purchased my satellite package, the MUST-HAVES were FoodTV, BBC America and TCM –everything else? Eh!

    Some things are good, and they work. Leave those things alone: that’s why they call them CLASSICS.

  • Ron

    Try watching LINK TV for excelent uninterrupted films, mostly foreign. These films are not shown frequently as LINK has a varied format and is funded publicly by its viewers. LINK gives viewers a world view of the arts, culture and current events. Their excellent coverage of the Egyptian revolt beat out CNN and the usual commecial outlets by far for quality reporting with a middle eastern viewpoint.

  • Karl

    I stopped watching AMC when they went commercial, and sadly will drop IFC from my Direct TV, a channel that used to be my favorite. It does cost extra to have it, so why pay to watch commercials so long, that at times I forget what movie I am watching. A sign of the times, and a nod to youth and the CGI junk they call movies.

  • Karl

    I pay 79 dollars a month for Direct TV, so why are 99 percent of the stations commercial stations. Dish gets money from me, then they get a ton of money from advertisers to bore me 6 minutes or more at a time, and I have to pay for this. When cable first arrived in the early 80’s the stations did not have commercials if I recall. Direct TV has it both ways, and the consumer gets the proverbial shaft.

  • bill

    I was shocked to find commercials during watching Evil Dead II tonight . I wont bother tuning in to any more IFC programming

  • Jan

    I can deal with commercials but this weekend, I sat down to watch a movie on IFC and got the damned “edited for content” notice. Unacceptable. IFC is now off my list.

  • IFnoC

    Great article. It’s exactly how I’m feeling about the issue. “….what’s that? Rainbow Media bought the Sundance Channel two years ago?” LOL!

  • Mike Weingardner

    IFC did a bad thing. It seems to me that when they went with commercials, their choice of movies went down hill. I used to love watching IFC and now, I barely give it a glance now.

  • Mark Ellis

    So, old Carl is going back to the house, to Sling Blade boyfriend Doyle, and there it is, with a weird- looking sky behind it, the house, and…

    cut to Cialis commercial. I don’t think so.

  • Susan Peran

    I, like many other movie buffs, own thousands of DVD’s, Part of the fun of watching TCM and IFC had been that they called attention to films I’d forgotten about. But watching IFC is like being attacked by an old friend. Who needs it? Commercials don’t belong in the middle of films. This betrayal for unnecessary corporate greed should be punishable. Where’s Karma when you need it? Maybe there will be an all commercial station for corporations who can’t get enough of themselves, so they can leave the rest of us alone. Why do these people think we have mute buttons? I haven’t watched a whole commercial in yrs. Goodbye IFC. God Bless TCM.

  • TonyStonem

    Actually, the pirate in the restaurant commercial is freecreditreport.com (he even spells it out in the commercial). The freecreditscore.com commercials ripped off freecreditreport.com but it’s not the same thing. Just saying…

  • Michael E. Wilson

    Having grown up in the first generation of TV, the 50s and 60s, my love of old movies began with the Late Show, the Late, Late Show and the Early Show on local broadcast stations. Complete with commercials, pan & scan, and all on black and white screen no bigger than 21 inches. When I got cable during the 70s I loved the channels that showed obscure low-budget gems, including horror and science fiction flicks all night long, commercials included. Now I’m spoiled and expect more from cable stations for the kind of outrageous money they want to charge me. The deterioration of television continues in every respect. I pay for basic cable and watch DVDs. But I do miss TCM. I, like everyone else, pray that it never changes.

  • arinborn talverri

    You would think that all of the directors, producers and film folk that objected to colorized versions of films and who supported letterbox viewing would be more upset by this than anything else. I cannot believe that movies, (not tv movies) are shot, directed and edited to be stopped midstream to run an ad for freecreditreport.com

    Thank God for the Sundance Channel and Netflix.

  • arinborn talverri

    oops – my error. Tonystonem identifies freecreditscore.com as the correct name…

  • SM in SF

    And they’re edited for content now.
    Kinky Boots was on over the weekend. Edited for “format, time, and content”.

  • Blaster

    I used to enjoy IFC before they ruined it with boring commercials, I cancelled a few weeks ago. I’m now a fan of streaming and will probably reduce my premium cable channels and eventually get rid of cable entirely.
    IFC should change their commercial format and if they must run ads, show them before or after the film or show.
    That way they run commercials and viewers can watch shows without disturbance.

  • Jim Burdsong

    I once watched AMC regularly and now not at all. Not only did they start interrupting with commercials, the movies are crap (The Quick And The Dead, etc). If TCM follows, I’m done!

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  • CynicalCritic

    This is an extremely disturbing trend that has, now, infected Fox Movie Channel.

    I recall when Bravo was one of my top five channels, at a time when it offered unedited, commercial-free, popular and obscure, foreign and independent films. Then, something happened. Before I could scream “blasphemy”, the channel inserted commercials and began editing movies for content. The channel that was once the exclusive home for the full, unedited 5 1/2 hour version of Bertolucci’s “1900” suddenly seemed like any other local network. In fact, ironically enough, they aired the “restored” version of “1900”, but this “restored” version was hacked up so much to remove offensive language, nudity, violence and sexual subject matter, that it was choppier and more incoherent than the previously edited “theatrical” version. I was so relieved when the full version was (finally!) released on DVD, so that I would never have to suffer watching anything on Bravo ever again. And, then, Bravo changed again . . . to become the premiere reality TV network. ‘Nuff said.

    AMC, once the prizeworthy cable network that offered all the great classic movies in their original, unedited, commercial-free formats with insightful commentary and introductions by hosts Bob Dorian and Robert Osborn. Now, like Bravo, it is just another commercial network, complete with original programming. I will admit that their series offerings are of a higher caliber than other networks, but I did not want AMC for its series; I wanted AMC for its library of classic movies. Now, not only are AMC movies no longer undedited and commercial-free, they aren’t even classic!

    IFC was the next victim of this terrible epidemic but, since you covered this channel so well in your own article, I need write no more about IFC.

    I have since removed Bravo, AMC and IFC from my “Favorite Channels” list, so I don’t even have to see them in my onscreen channel guide, as it is too depressing. And, last night, I discovered that Fox Movie Channel also must be removed from that list, as they are now showing the Fox catalogue in edited-for-television, pan&scan versions riddled with commercial interruptions. What do they have to promote their station now, to set it apart from all the other similar networks on commercial television? In word . . . NOTHING!

  • Sanju

    I take plsaeure in, lead to I found just what I was looking for. You?ve ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye

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  • http://pulse.yahoo.com/_ZD5ECPFDLOA5YCVM7PEX5C3COM Cyberella

    Damn money grabbing sobs

  • http://twitter.com/chinaski2323 Henry Chinaski

    Looks like Sony Movie Channel has followed this trail of sh*t. I’m done paying, time to just download it all for free. Let the rest of the sheep watch freecreditreport commercials, since 99% of viewers don’t have a problem with this (I’d be happy to pay otherwise).

  • Brandon Manley

    Nothing can piss me off quicker than to be watching a great movie, getting sucked into the story and character development, only to have the fantasy broken and having commercial after commercial shoved down my throat. Is it me, or wasnt the normal run-time for commercials supposed to be around 2-3 minutes? I just timed the last barrage of ads and it came in at 6.30.
    6 MIN and 30 SEC. Son of a glitch.

  • IFC has commercials

    Agreed – IFC is unwatchable because of the commercials – I pay for cable, so I DON’T have to watch commercials – agreed?

  • CamaroSSDriver

    IFC USED to be one of my all time FAVORITE Movie Channels. They should just run “Texas Chainsaw” movies 24/7. They “hack” every other movie to death with commercials (pun SEVERELY intended). In the words of Ted (the bear)….”It’s…it’s just awful…it’s unwatchable.”

  • Sister Valium

    Ever since IFC and Sundance began to air commercials, they no longer air the cutting edge movies and documentaries like they used to . Reality shows?

  • BG in Virginia Beach

    Not only are the commercials way too frequent but they spot them in highly inappropriate scene breaks. Way to go IFC. Maybe the viewers will break away and you’ll completely destroy the impact for your advertisers too.

  • Kinsey

    I simply refuse to watch ANY movie that involves commercials. For shows we watch on television, Duck Dynasty, Swamp People, etc we record them so we can fast forward through commercials. I swear if I see “Flo” one more time I’m going postal! Am I the only person on Earth who is sick of her? Enough already! Anyway, IFC made a stupid decision, IMO. I will find something, anything on Netflix rather than watch IFC . I also boycotted AMC btw. I’m a big supporter of non-crony capitalism but I’m already paying extra for movie channels…wth should I have to pay for commercials?!

  • Ti-Konec

    You have fantastic movies and programs but for Gawwwwwwd sake you guys are worse than a Pimp with a stable of five dollar whores with your commercials!!! Ratings are dropping in this home for damn sure!