Well film fans, another Flashback Friday is upon us. As your work week winds down, we wanted to bring you a special treat celebrating an underappreciated aspect of movie advertising: The radio spot. The above video collects snippets of a variety of movie radio spots (including Airport, The Sting, One Flew Over the Cuckoo’s Nest, Cahill: United States Marshall, and many others), and what’s amazing about listening to these is the insight they provide into film marketing. It truly is a unique challenge to try to sell a movie to an audience without the use of visuals, but these ads use great narration and a wall of sound to create a cinematic cacophony that have us wanting to watch all of these movies. Radio spots for movies are still around today of course, but not nearly as much as they used to be in an era before ubiquitous advertising via Internet, cable television, and so on. These vintage spots are treasures for film fans, and are to be cherished.
