{"id":37133,"date":"2013-08-07T06:00:45","date_gmt":"2013-08-07T10:00:45","guid":{"rendered":"http:\/\/www.moviefanfare.com\/?p=37133"},"modified":"2014-07-12T09:41:02","modified_gmt":"2014-07-12T13:41:02","slug":"moviestudiofanfare","status":"publish","type":"post","link":"https:\/\/www.moviefanfare.com\/?p=37133","title":{"rendered":"Movie(Studio)FanFare"},"content":{"rendered":"

\"warner-brothers-saul-bass-logo-1970s\"<\/a><\/p>\n

Just as the end credits of a movie used to be brief\u2014\u201cA Good Cast Is Worth Repeating,\u201d anyone?\u2014studio branding that took place before the start of a film used to have a little more impact back in the day than it does now. And not just because, in ye golden oldie days, it didn\u2019t take an international conglomerate of a dozen different corporate entities to get a film made (in fact, usually it took just one), but also because those responsible really knew how to cue up your excitement with the appropriate fanfare.<\/p>\n

The brothers Warner had their Max Steiner trumpet cue against their classic \u201cWB\u201d shield (it\u2019s blasphemous to say, I guess, but I much prefer the striking Saul Bass-designed \u201870s\u00a0 logo, see above); 20th<\/sup> Century Fox got you in the\u00a0spirit by way of those searchlights and the Alfred Newman ditty that George Lucas loved so much he gave\u00a0the near-defunct musical heraldry\u00a0new life by way of including it in the Star Wars<\/a> films; RKO Radio Pictures had their beep-beep-a-beep<\/em>-beeps; Universal had their airplane; the Rank Organization had that excellent gong; MGM\u2019s Leo still delivers his roar\u2026etc. etc.<\/p>\n

This<\/em>, however, is the Movie Studio Fanfare with the highest quotient of pure awesome. It blows you to the back of the seat every time. This logo presentation\u00a0assures you, we mean business<\/em>:<\/p>\n