{"id":50969,"date":"2019-06-08T14:00:22","date_gmt":"2019-06-08T18:00:22","guid":{"rendered":"http:\/\/www.moviefanfare.com\/?p=50969"},"modified":"2019-06-09T18:36:25","modified_gmt":"2019-06-09T22:36:25","slug":"the-incredible-hulk-tvs-unlikeliest-jeans-salesman","status":"publish","type":"post","link":"http:\/\/www.moviefanfare.com\/?p=50969","title":{"rendered":"The Incredible Hulk: TV&#8217;s Unlikeliest Jeans Salesman"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/63lDyLwOPBo\" width=\"640\" height=\"385\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><em><a href=\"http:\/\/www.moviesunlimited.com\/the-incredible-hulk-the-complete-series\/191329032756\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The Incredible Hulk<\/a><\/em> ran on CBS from 1978 to 1982, during that time the titular green goliath struggled to find his way in a world that misunderstood and feared him. <a href=\"http:\/\/www.moviesunlimited.com\/search?cr=Bill%20Bixby%7C497210&amp;mod=AP\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Bill Bixby<\/a> played Dr. David Banner, a brilliant scientist whose exposure to Gamma Rays made him transform into his destructive alter ego (played with fantastic Hulk Smashness by <a href=\"http:\/\/www.moviesunlimited.com\/search?cr=Lou%20Ferrigno%7C712746&amp;mod=AP\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Lou Ferrigno<\/a>). An early multi-media success for Marvel Comics, the series helped lay the groundwork for the superhero-driven pop culture landscape we currently enjoy today.<\/p>\n<p>Still, a nagging question from the show remains: What pants could possibly fit both Banner and the Hulk? This commercial for Brazil&#8217;s Santista Jeanswear from 1982 that features both Bixby and Ferrigno reprising their most iconic roles presents a deliriously goofy answer to that question. It also illustrates that while U.S. audiences may have cooled on <em>The Incredible Hulk<\/em> in the early &#8217;80s, the show was still huge in foreign markets. So much so that a print ad campaign ran in conjunction with the airing of this commercial. Take a look:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50972\" src=\"http:\/\/www.moviefanfare.com\/wp-content\/uploads\/2017\/09\/Incredible_Hulk_Jeans.jpg\" alt=\"\" width=\"621\" height=\"276\" srcset=\"https:\/\/onecinephile.wpenginepowered.com\/wp-content\/uploads\/2017\/09\/Incredible_Hulk_Jeans.jpg 621w, https:\/\/onecinephile.wpenginepowered.com\/wp-content\/uploads\/2017\/09\/Incredible_Hulk_Jeans-300x133.jpg 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/p>\n<p>As for Santista, it is worth mentioning that they had previously run <a href=\"https:\/\/www.youtube.com\/watch?v=f_b63dXa4BI\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">a campaign based on the <em>Popeye<\/em> movie<\/a>, and a few years later they would again attempt to use a sci-fi spokesperson in their infamous <a href=\"http:\/\/www.moviefanfare.com\/?p=49267\" target=\"_blank\" rel=\"noopener noreferrer\">Robocop Jeans<\/a> commercial, which we have previously featured on MovieFanFare. It seems they never met a pop culture character they couldn&#8217;t attempt to use to pitch their products. And I for one am eternally grateful for this.<\/p>\n<p>I&#8217;m not sure how effective the above ad was, but I know this: It sure makes me want to do some damage to my credit card and get some new denims.<\/p>\n<p><em>This article originally ran last year and is being reprinted as part of our tenth anniversary celebrations.<\/em><\/p>\n<p><script type=\"application\/ld+json\"> { \"@context\" : \"http:\/\/schema.org\", \"@type\" : \"Article\", \"name\" : \"The Incredible Hulk: TV\u2019s Unlikeliest Jeans Salesman\", \"author\" : { \"@type\" : \"Person\", \"name\" : \"Chris Cummins\" }, \"datePublished\" : \"2018-03-14\", \"image\" : \"http:\/\/2h3mh837ken53kitqv1co5fh83o.wpengine.netdna-cdn.com\/wp-content\/uploads\/2017\/09\/Incredible_Hulk_Jeans.jpg\", \"articleBody\" : \"The Incredible Hulk<\/A><\/EM> ran on CBS from 1978 to 1982, during that time the titular green goliath struggled to find his way in a world that misunderstood and feared him. <a href=\\\"http:\/\/www.moviesunlimited.com\/search?cr=Bill%20Bixby%7C497210&amp;mod=AP\\\" onclick=\\\"_gaq.push([&#39;_trackEvent&#39;, &#39;outbound-article&#39;, &#39;http:\/\/www.moviesunlimited.com\/search?cr=Bill%20Bixby%7C497210&amp;mod=AP&#39;, &#39;Bill Bixby&#39;]);\\\" rel=\"\\&quot;noopener\\&quot; noopener noreferrer\" target=\\\"_blank\\\" target=\"_blank\" rel=\"nofollow\">Bill Bixby<\/A> played Dr. David Banner, a brilliant scientist whose exposure to Gamma Rays made him transform into his destructive alter ego (played with fantastic Hulk Smashness by <a href=\\\"http:\/\/www.moviesunlimited.com\/search?cr=Lou%20Ferrigno%7C712746&amp;mod=AP\\\" onclick=\\\"_gaq.push([&#39;_trackEvent&#39;, &#39;outbound-article&#39;, &#39;http:\/\/www.moviesunlimited.com\/search?cr=Lou%20Ferrigno%7C712746&amp;mod=AP&#39;, &#39;Lou Ferrigno&#39;]);\\\" rel=\"\\&quot;noopener\\&quot; noopener noreferrer\" target=\\\"_blank\\\" target=\"_blank\" rel=\"nofollow\">Lou Ferrigno<\/A>). An early multi-media success for Marvel Comics, the series helped lay the groundwork for the superhero-driven pop culture landscape we currently enjoy today. <\/P><\/p>\n<p>\\n<\/p>\n<\/p>\n<p><P>Still, a nagging question from the show remains: What pants could possibly fit both Banner and the Hulk? This commercial for Brazil\u2019s Santista Jeanswear from 1982 that features both Bixby and Ferrigno reprising their most iconic roles presents a deliriously goofy answer to that question. It also illustrates that while U.S. audiences may have cooled on <EM>The Incredible Hulk<\/EM> in the early \u201980s, the show was still huge in foreign markets. So much so that a print ad campaign ran in conjunction with the airing of this commercial. Take a look\", \"publisher\" : { \"@type\" : \"Organization\", \"name\" : \"MovieFanFare\" } } <\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ufeff The Incredible Hulk ran on CBS from 1978 to 1982, during that time the titular green goliath struggled to find his way in a world that misunderstood and feared him. Bill Bixby played Dr. David Banner, a brilliant scientist&#8230;<\/p>\n","protected":false},"author":9744,"featured_media":50973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5527],"tags":[7070,7068,7069,5654,5759,5847],"coauthors":[5618],"class_list":["post-50969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-articles","tag-ads","tag-bill-bixby","tag-lou-ferrigno","tag-marvel-comics","tag-the-incredible-hulk","tag-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Incredible Hulk: TV&#039;s Unlikeliest Jeans Salesman - MovieFanFare<\/title>\n<meta name=\"description\" content=\"In 1982, The Incredible Hulk was used to sell jeans in Brazil. 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